Sterne, Jim World Wide Web marketing : integrating the web into your marketing strategy / Jim Sterne - 3rd ed. - New York : J. Wiley, c2001. - xxii, 410 p. : ill. ; 23 cm. "Wiley computer publishing." Includes index. ISBN: 0471416215 (pbk. : alk. paper) Subjects--Topical Terms: Internet marketingWorld Wide WebInternet Dewey Class. No.: 658.84 STE