TY  - BOOK
AU  - Wright,John W.
TI  - The Commercial connection: advertising and the American mass media 
SN  - 0440552869
U1  - 659.10973 WRI 
PY  - 1979///
CY  - New York
PB  - Dell Pub. Co.
KW  - Advertising
KW  - United States
KW  - Mass media
N1  - Bibliography: p. [345]-347
ER  -