The Commercial connection :  advertising and the American mass media / 
edited by John W. Wright. 
 - New York :  Dell Pub. Co.,  c1979. 
 - xiii, 347 p. ;  21 cm. 
 - Delta book .
<br/><br/>Bibliography: p. [345]-347. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0440552869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Mass media--United States.
<br/><br/><label>Dewey Class. No.: </label>659.10973 WRI