Mick Finn <br/><br/>
Tourism and leisure research methods :   data collection, analysis, and interpretation 
/ Mick Finn, Mike Walton, Martin Elliott-White 
 - Harlow :  Longman,   ©2000. 
 - xvii, 285 p. :   ill. ;   25 cm. 
<br/><br/>Includes index. 
<br/><br/>Ch. 1. Introducing research<br/>Ch. 2. Methodology and research design<br/>Ch. 3. Evaluating research<br/>Ch. 4. Secondary data analysis in leisure and tourism research<br/>Ch. 5. Qualitative methods<br/>Ch. 6. Social surveys<br/>Ch. 7. Sampling techniques<br/>Ch. 8. The analysis of qualitative data : content analysis and semiological analysis<br/>Ch. 9. Summarising data : descriptive statistics and the graphical presentation of data<br/>Ch. 10. Bivariate and multivariate analysis<br/>Ch. 11. Inferential statistics<br/>Ch. 12. Writing a research report 
<br/><br/> Written for undergraduates, this textbook introduces the use of research methods in leisure and tourism. The author specifically explores the use of SPSS for Microsoft Windows and offers suggestions for further research activities 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780582368712  TZS 30,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leisure Research<br/>Tourism Research
<br/><br/><label>Dewey Class. No.: </label>910.072 FIN