Varshney Roshan Lal

International marketing management : an Indian perspective / Roshan Lal Varshney, B. Bhattacharyya - 4th rev. & enl. ed. - New Delhi : S. Chand, Daryaqanj, 1984. - xii, 448 p. : ill. ; 19 cm.


eng.

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Marketing management

658.848 VAR