Adams, James R. <br/><br/>
Media planning / 
James R. Adams. 
 - 2d ed. 
 - London :  Business Books,  1977. 
 - xiv, 232 p., [2] leaves of plates :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0220663351 :  TZS 99/= 0220663378 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>659.13 ADA