Chunawalla, S. A. <br/><br/>
Foundations of advertising :  theory and practice 
/ S. A. Chunawalla and K. C. Sethia 
 - New Delhi :  Himalaya Publishing House,  1987. 
 - [ca 7], 297 p. ;  25 cm. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>NA  TZS 1,725/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Media planning
<br/><br/><label>Dewey Class. No.: </label>658.1 CHU