TY  - BOOK
AU  - Dichter,Ernest
TI  - Handbook of consumer motivations: the psychology of the world of objects
SN  - NA
U1  - 659.1 DIC  
PY  - 1964///
CY  - New York
PB  - McGraw-Hill
KW  - Motivation research (Marketing)
N1  - Bibliography: p. 479-480
ER  -