Dichter, Ernest, <br/><br/>
Handbook of consumer motivations :  the psychology of the world of objects 
/ Ernest Dichter,  drawings by Robert Glaisek. 
 - New York :  McGraw-Hill,  c1964. 
 - xvi, 486 p.  ill. ;  21 cm. 
<br/><br/>Bibliography: p. 479-480. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>NA  TZS 100/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>659.1 DIC