Albaum, Gerald. <br/><br/>
International marketing and export management / 
Gerald Albaum, Edwin Duerr. 
 - 6th ed. 
 - Harlow, England ;  New York. :  Financial Times/Prentice Hall,  c2008. 
 - xxvi, 706 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface Chapter 1<br/>International Marketing and Exporting Chapter 2<br/>Bases of International Marketing Chapter 3<br/>The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4<br/>Export Market Selection: Definition and Strategies Chapter 5<br/>Information for International Market(ing) Decisions Chapter 6<br/>Market Entry Strategies Chapter 7<br/>Export Entry Modes Chapter 8<br/>Nonexport Entry Modes Chapter 9<br/>Product Decisions Chapter 10<br/>Pricing Decisions Chapter 11<br/>Financing and Methods of Payment Chapter 12<br/>Promotion and Marketing Communication Chapter 13<br/>Handling Export Orders and Supply Chain Management Chapter 14<br/>Organization of International Marketing Activities 
<br/><br/> The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780273713876   TZS 84,074.51 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 ALB