TY  - BOOK
AU  - Broadbent,Simon
TI  - Spending advertising money: an introduction to media planning, media buying and the uses of media research 
SN  - 0220992223 
U1  - 659.1 BRO 
PY  - 1975///
CY  - London
PB  - Business Books
KW  - Advertising media planning
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -