Broadbent, Simon. <br/><br/>
Spending advertising money :  an introduction to media planning, media buying and the uses of media research / 
[by] Simon Broadbent. 
 - Completely revised 2nd ed. 
 - London :  Business Books,  1975. 
 - xi, 368 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0220992223   TZS 24,030.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 BRO