TY  - BOOK
AU  - Hollensen Svend
TI  - Global marketing : : / Svend Hollensen
SN  - 9788081282140
U1  - 658.84 HOL 
PY  - 2004///
CY  - Harlow : 
PB  - Financial Times : Prentice Hall
KW  - Export marketing
N1  - 其他题名:A Decision-Oriented Approach; Includes index
N2  - Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
ER  -