TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.  
AU  - Aaker, David A. 
TI  - Advertising management
SN  - 9788120312197
U1  - 659.1 BAT 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Advertisement
N1  - Includes bibliographical references and index
ER  -