Batra, Rajeev <br/><br/>
Advertising management 
/ Rajeev Batra, John G. Myers and David A. Aaker 
 - 5th ed. 
 - New Delhi :  PHI Learning,  c2008 
 - xiii, 754 p. :  ill. ;  26 cm  
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788120312197  TZS 13.981.244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertisement
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT