Cateora Philip R. International marketing / Philip R. Cateora, and John L. Graham - 12th ed. - New Delhi : Tata McGraw-Hill, 2005 - xxxiii, 697 p. : ill. ; 27 cm. Includes index. eng. ISBN: 9780070598799 TZS 13,073.83 Subjects--Topical Terms: International marketing Dewey Class. No.: 658.84 CAT