TY  - BOOK
AU  - Rewoldt,Stewart H.
AU  - Scott,James D., ( author )
AU  - Warshaw,Martin R., ( author )
TI  - Introduction to marketing management: text and cases 
SN  - 025602538X
U1  - 658.8 REW 
PY  - 1981///
CY  - Homewood, Ill.
PB  - Richard .D. Irwin Inc
KW  - Marketing
KW  - Case studies
KW  - Marketing research
KW  - marketing strategy
N1  - Includes indexes
ER  -