Rewoldt, Stewart H. <br/><br/>
Introduction to marketing management :  text and cases / 
Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw. 
 - 4th ed. 
 - Homewood, Ill. :  Richard .D. Irwin Inc,  1981. 
 - xvi, 874 p. :  ill. ;  24 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>025602538X  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing research<br/>marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 REW