TY  - BOOK
AU  - Kotler Philip
AU  - Keller, Kevin Lane
TI  - A framework for marketing management
SN  - 0131452584
U1  - 658.8 KOT 
PY  - 2007///
CY  - Upper saddle River, 
PB  - Prentice hall
KW  - Marketing management
ER  -