TY  - BOOK
AU  - Kotler, Philip 
AU  - Armstrong, Gary  
AU  - Sounders, John 
AU  - Wong, Veronica
TI  - Principles of marketing 
SN  - 0132622548
U1  - 658.8 PRI 
PY  - 1999///
CY  - Prentice-Hall Europe : 
PB  - London, 
KW  - Marketing management
KW  - Market competition
KW  - Customer relations--Management
N1  - Includes bibliographical references and indexes
N2  - This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
ER  -