TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0137189583
U1  - 658.8 KOT 
PY  - 1994///
CY  - New Jersey
PB  - Prentice - Hall International,Inc
KW  - Consumer markets
KW  - Market segmentation
KW  - Promoting products
N1  - Includes index
ER  -