TY  - BOOK
AU  - Worcester, Robert M. 
AU  - Downham, John 
TI  - Consumer market research handbook
SN  - 00770707556
U1  - 658.83 CON 
PY  - 1986///
CY  - London
PB  - McGraw-Hill,  
KW  - Market research
N1  - Includes index
ER  -