TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Roger AKerin
AU  - William Rudelius
AU  -  Hartley Steven W
TI  - Marketing
SN  - 9780256132212
U1  - 658.8 MAR 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. [731]-752) and indexes
ER  -