Marketing / 
Eric N. Berkowitz, Roger AKerin, Steven W, Hartley and William Rudelius 
 - 4th ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994. 
 - xxviii, 787 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. [731]-752) and indexes. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780256132212  TZS 40,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR