TY  - BOOK
AU  - Oliver, Gordon
TI  - Marketing today
SN  - 0135582881
U1  - 658.8 OLI 
PY  - 1980///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Price planning
KW  - Market research
N1  - Includes index
ER  -