TY  - BOOK
AU  - McCarthy,Jerome E
AU  - Perreault, William D
TI  - Basic marketing: principles and practice 
SN  - 818527407x
U1  - 658.8 McC 
PY  - 1989///
CY  - New Delhi
PB  - Universal Book Stall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -