McCarthy, Jerome E, <br/><br/>
Basic marketing :  principles and practice / 
E. Jerome McCarthy, William D. Perreault 
 - 9th ed. 
 - New Delhi :  Universal Book Stall,  c1989. 
 - xvi, various pagings. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>818527407x  TZS 28,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 McC