TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo 
TI  - Services marketing: Integrating customer focus across the firm
SN  - 0071199144
U1  - 658.8 ZEI 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing communications
N1  - Includes index
ER  -