Zeithaml, Valarie A. <br/><br/>
Services marketing :  Integrating customer focus across the firm 
/ Valarie A. Zeithaml and Mary Jo Bitner 
 - 3rd ed. 
 - New Delhi :  Tata McGraw-Hill,  c2003 
 - xx, 668 p. :  ill. ;  26 cm 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0071199144  TZS 27,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communications
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI