Marketing communications :  engagements, strategies and practice 
/ Chris Fill 
 - 4th ed. 
 - London :  Prentice Hall,  c2006 
 - xxxvii, 911 p. :  some col. ill. ;  26 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0273687727 9780273687726  TZS 88,546.73 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communications
<br/><br/><label>Dewey Class. No.: </label>658.802 FIL