TY  - BOOK
AU  - McCarthy E. Jerome 
AU  - Perreault William D. 
TI  -  Applications in basic marketing
SN  - 9780256166446
U1  - 658.8 McC 
PY  - 1990///
CY  - Boston
PB  - Irwin , 
KW  - Marketing Periodicals
KW  - Marketing Management
KW  - Marketing Management Periodicals
KW  - Periodicals
ER  -