McCarthy E. Jerome  <br/><br/>
Applications in basic marketing / 
E. Jerome McCarthy and William D. Perreault 
 - Boston :  Irwin ,   c1990. 
 - volumes :   ill . ;   26 cm. 
<br/><br/><br/>eng.   <br/><br/> 
<br/><br/><label>ISBN: </label>9780256166446  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Periodicals<br/>Marketing Management<br/>Marketing Management Periodicals<br/>Periodicals
<br/><br/><label>Dewey Class. No.: </label>658.8 McC