TY  - BOOK
AU  - Fill, Chris
TI  - Marketing communications: contents and strategies
SN  - 0130102296
U1  - 658.802 FIL 
PY  - 1998///
CY  - London
PB  - Prentice Hall
KW  - Marketing research
KW  - Communications industry
N1  - Includes index
ER  -