Fill, Chris <br/><br/>
Marketing communications :  contents and strategies 
/ Chris Fill 
 - 2nd ed. 
 - London :  Prentice Hall,  c1998 
 - xxiii, 656 p. :  ill. ;  26 cm 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0130102296 9780130102294  TZS 40,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Communications industry
<br/><br/><label>Dewey Class. No.: </label>658.802 FIL