TY  - BOOK
AU  - Woodruffe Helen 
TI  - Services marketing
SN  - 9780712110396
U1  - 658.8 WOO 
PY  - 1995///
CY  - London
PB  - Pitman, 
KW  - Professions Marketing
KW  - Service industries Marketing
KW  - Service industries Marketing Management
N1  - Includes index; Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing
N2  - Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities
ER  -