Woodruffe Helen  <br/><br/>
Services marketing 
/ Helen Woodruffe 
 - London :  Pitman,   1995. 
 - ix, 307 p. ;   24 cm. 
 - Frameworks .
<br/><br/>Includes index. 
<br/><br/>Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing 
<br/><br/> Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780712110396  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions Marketing<br/>Service industries Marketing<br/>Service industries Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 WOO