Peterson, Robert A. <br/><br/>
Marketing research / 
Robert A. Peterson. 
 - Plano, Tex. :  Business Publications,  1982. 
 - xvi, 679 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256024375  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Research design<br/>Data presentation and analysis<br/>Research instrument
<br/><br/><label>Dewey Class. No.: </label>658.83 PET