TY  - BOOK
AU  - Proctor,Tony
TI  - Essentials of marketing research
SN  - 0273694944 (alk. paper)
U1  - 658.83 PRO 
PY  - 2005///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Marketing research
N1  - Previous ed.: 2002; Includes bibliographical references (p. [559]-576) and index
ER  -