TY  - BOOK
AU  - Holtz,Herman
TI  - Databased marketing
SN  - 0471551872 (alk. paper) :
U1  - 658.800285 HOL 
PY  - 1992///
CY  - New York
PB  - Wiley
KW  - Database marketing
N1  - Includes bibliographical references (p. 291-295) and index
UR  - http://www.loc.gov/catdir/toc/onix04/92000326.html
UR  - http://www.loc.gov/catdir/enhancements/fy0706/92000326-d.html
ER  -