Holtz, Herman <br/><br/>
Databased marketing / 
Herman Holtz 
 - New York :  Wiley,  c1992. 
 - xix, 300 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 291-295) and index. 
<br/><br/><label>ISBN: </label>0471551872 (alk. paper) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.
<br/><br/><label>Dewey Class. No.: </label>658.800285 HOL