TY  - BOOK
AU  - McCall,J.B.
AU  - Warrington,M.B.
TI  - Marketing by agreement: a cross-cultural approach to business negotiations 
SN  - 9780471921516
U1  - 658.8 McC 
PY  - 1989///
CY  - Chichester [England], New York
PB  - Wiley
KW  - Export sales contracts
KW  - Marketing
KW  - License agreements
KW  - Negotiation in business
N1  - Includes indexes; Bibliography: p. 311-316
ER  -