McCall, J. B. <br/><br/>
Marketing by agreement :  a cross-cultural approach to business negotiations / 
J.B. McCall and M.B. Warrington. 
 - 2nd ed. 
 - Chichester [England] ;  New York :  Wiley,  c1989. 
 - xii, 326 p. :  ill. ;  24 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 311-316. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780471921516  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export sales contracts.<br/>Marketing<br/>License agreements.<br/>Negotiation in business.
<br/><br/><label>Dewey Class. No.: </label>658.8 McC