Keegan, Warren J. Multinational marketing management / Warren J. Keegan. - Englewood Cliffs, N.J., Prentice-Hall, [1974] - xiv, 593 p. : ill. ; 23 cm. Includes bibliographies. ISBN: 0136047939 Subjects--Topical Terms: Export marketing Dewey Class. No.: 658.809382 KEE