TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Service marketing: People, Technology, Strategy 
SN  - 9788177584509
U1  - 658.8 LEV 
PY  - 2006///
CY  - New York
PB  - Pearson
KW  - Marketing
KW  - Consumer behavior
N1  - Includes index
ER  -