Lovelock, Christopher <br/><br/>
Service marketing :  People, Technology, Strategy / 
Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee, 
 - 5th ed. 
 - New York :  Pearson ,  c2006. 
 - xvi , 594 p . :  ill . ;  26 cm 
<br/><br/> Includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788177584509  TZS 28886.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8 LEV