TY  - BOOK
AU  - Pickton, David
AU  - Broderick, Amanda
TI  - Integrated marketing communications
SN  - 0273625136
U1  - 658.8 PIC 
PY  - 2001///
CY  - London
PB  - Pearson Education Ltd.
KW  - Theories of marketing
KW  - Integrated marketing
N1  - Includes index
ER  -