Pickton, David <br/><br/>
Integrated marketing communications 
/ David Pickton and Amanda Broderick 
 - London:  Pearson Education Ltd.,  2001 
 - xxvi, 752p. :  ill. ;  25 cm 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>0273625136  TZS 27000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theories of marketing<br/>Integrated marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 PIC