TY  - BOOK
AU  - Sommers Montrose S. 
AU  - Barners, Jim.
TI  - Marketing: A customer-centric approach
SN  - 9780070951860
U1  - 658.8 SOM 
PY  - 2007///
CY  - Toronto
PB  - McGraw -hill
KW  - Customer relations
KW  - Marketing
KW  - Marketing textbook
N1  - includes index
ER  -