Sommers Montrose S.  <br/><br/>
Marketing /  A customer-centric approach 
Montrose S. Sommers and James G. Barnes 
 - Toronto :  McGraw -hill ,  c2007. 
 - xxvi , 546 p . :  Col, ill . ;  26 cm. 
<br/><br/> includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780070951860  TZS 12,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations <br/>Marketing<br/>Marketing textbook
<br/><br/><label>Dewey Class. No.: </label>658.8 SOM