TY  - BOOK
AU  - Morden, A.R
TI  - Elements of marketing
SN  - 1858500219
U1  - 658.8 MOR 
PY  - 1993///
CY  - London
PB  - DP Publication, Ltd.
KW  - Consumer behaviour
KW  - Marketing mix
KW  - Market analysis
N1  - Includes index
ER  -